Curtis Fleming, MBA
AI Integration Expert · Business Advisor · Builder
AI Strategy · Workflow Automation · Custom Tool Development · Business Operations
Founder & Principal · CF & Associates | Applied AI Integration
We Don't Just Talk About AI.
We Make It Work for You.
Most business owners know they should be using AI — but the options are overwhelming, the tech is confusing, and nobody seems to speak plain English about it. That's the exact problem CF & Associates was built to solve.
Curtis Fleming spent over a decade at Johnson & Johnson MedTech — one of the world's largest medical device companies — building AI-powered tools and digital platforms that automated real work inside a massive, regulated organization. That background gives CF & Associates a rare edge: we understand the specific compliance, workflow, and commercial pressures that Med-tech and Life Sciences companies face, and we know how to apply AI within those constraints.
We specialize in Med-tech & Life Sciences, healthcare providers, professional services, and Cape Cod businesses — bringing enterprise-grade AI thinking to organizations of every size.
Think of us as your AI department — the team that figures out what's slowing your business down, designs the right solution, builds it, and sticks around to make sure it works. You focus on running your business. We handle the rest.
We keep our client list small on purpose. Every client gets real attention, real work, and real results — not a slide deck and a goodbye.
"Most business owners don't need a lecture on AI — they need someone to roll up their sleeves and make it work. That's all we do."
— Curtis Fleming, Founder · CF & Associates
Curtis & Jessica with Collins, Christian, and James — Cape Cod
Curtis lives in Yarmouth, MA with his wife of 13 years, Jessica, and their growing family. Together they have three children — Collins, Christian, and James — with their fourth child expected on July 4th. Rooted in Cape Cod and deeply connected to its business community, Curtis brings both professional excellence and personal investment to every client relationship.
- GM of global arthroscopy capital equipment business
- Architected cross-divisional strategy to acquire net-new users via Trauma channel
- Captured $1.7M net-new revenue & 23% unit growth in mature market
- Led Fluid Management strategy: $1.1M net-new + $1.4M competitive conversions
- Cut total capital spend by 30% via commercial audits
- Launched ML-powered mobile capital acquisition app
- Launched capital equipment rental program expanding market access
- Managed $20M U.S. arthroscopy portfolio
- Restored distressed portfolio — saved $3M, exceeded annual plan by $0.8M
- 12% unit growth increase in Q4 2023 via data-driven spend reallocation
- Improved pump system usability 25% via surgeon feedback integration
- Identified 30% unmet clinical need in outpatient settings
- Led global upstream marketing & NPD for surgical visualization platforms
- Integrated cloud analytics and machine learning into surgical systems
- 40% improvement in UI/UX ratings; decreased video latency by 15%
- Shortened regulatory timelines by 3 months
- Aligned strategy across US, European, and APAC markets
- Scaled distribution business 500% ($500K → $3M) in 2.5 years
- Acquired 50+ hospital accounts, securing $1.2M in recurring revenue
- Strategic consulting, custom software development & advisory
- Mentored 4-person sales team; raised regional close rates by 25%
Ready to See What AI Can Do for Your Business?
When you work with CF & Associates, you work directly with Curtis — not a junior staffer or a call center. Just straightforward help, built specifically around the way your business works.
Book an AI Consultation