About CF & Associates

Built by Operators, Not Theorists.

Human-Centered Technology · Applied AI · Product Development

AI Strategy · Workflow Automation · Custom Tool Development · Business Operations

A technology company with Fortune 100 experience and Cape Cod roots.

Rooted on Cape Cod, Massachusetts
10+
Years at Johnson & Johnson
$6M+
In Revenue Generated
MBA
Business Leadership
Cape Cod
Where We Started
The Story

We Don't Just Talk About AI.
We Make It Work for You.

Most business owners know they should be using AI — but the options are overwhelming, the tech is confusing, and nobody seems to speak plain English about it. That's the exact problem CF & Associates was built to solve.

Our leadership spent over a decade inside Johnson & Johnson MedTech — one of the world's largest medical device companies — building AI-powered tools and digital platforms that automated real work inside a massive, regulated organization. That background gives CF & Associates a rare edge: we understand the specific compliance, workflow, and commercial pressures that Med-tech and Life Sciences companies face, and we know how to apply AI within those constraints.

We specialize in Med-tech & Life Sciences, healthcare providers, professional services, and Cape Cod businesses — bringing enterprise-grade AI thinking to organizations of every size.

Think of us as your AI department — the team that figures out what's slowing your business down, designs the right solution, builds it, and sticks around to make sure it works. You focus on running your business. We handle the rest.

We keep our client list small on purpose. Every client gets real attention, real work, and real results — not a slide deck and a goodbye.

"Most business owners don't need a lecture on AI — they need someone to roll up their sleeves and make it work. That's all we do."

— CF & Associates

Rooted on Cape Cod

CF & Associates was founded and is based on Cape Cod, Massachusetts. We're deeply connected to the local business community, and we bring that same personal investment to every client relationship, whether you're down the street or across the country.

Core Competencies
Go-To-Market Architecture: Cross-Channel Sales Strategy & Cross-Selling Execution
Financial & Commercial Rigor: Financial Modeling, Margin Optimization, & Pricing Strategy
Contracting Strategies: Capital Acquisition Models (Allocation vs. Capital) & IDN Alignments
Portfolio Management: Commercial Due Diligence, Portfolio Turnarounds, & Lifecycle Management
Upstream & Downstream Strategy: Global Product Development & U.S. Commercial Execution
Digital & AI Enablement: Machine Learning Integration, Digital Marketing, & Data-Driven Insights
Cross-Functional Leadership: Partnering with R&D, Supply Chain, Finance, and Commercial Sales
Leadership Experience
US & Global Manager – Digital Solutions
Johnson & Johnson MedTech
Dec 2023 – Present
  • GM of global arthroscopy capital equipment business
  • Architected cross-divisional strategy to acquire net-new users via Trauma channel
  • Captured $1.7M net-new revenue & 23% unit growth in mature market
  • Led Fluid Management strategy: $1.1M net-new + $1.4M competitive conversions
  • Cut total capital spend by 30% via commercial audits
  • Launched ML-powered mobile capital acquisition app
  • Launched capital equipment rental program expanding market access
Manager – US Marketing, Arthroscopic Equipment
Johnson & Johnson MedTech
Apr 2022 – Dec 2023
  • Managed $20M U.S. arthroscopy portfolio
  • Restored distressed portfolio — saved $3M, exceeded annual plan by $0.8M
  • 12% unit growth increase in Q4 2023 via data-driven spend reallocation
  • Improved pump system usability 25% via surgeon feedback integration
  • Identified 30% unmet clinical need in outpatient settings
Manager – Global Strategic Marketing, Network Integration & Surgical Visualization
Johnson & Johnson MedTech
Jun 2018 – Jul 2022
  • Led global upstream marketing & NPD for surgical visualization platforms
  • Integrated cloud analytics and machine learning into surgical systems
  • 40% improvement in UI/UX ratings; decreased video latency by 15%
  • Shortened regulatory timelines by 3 months
  • Aligned strategy across US, European, and APAC markets
Consulting & Software Development
CF Associates, LLC
Dec 2015 – Present
  • Scaled distribution business 500% ($500K → $3M) in 2.5 years
  • Acquired 50+ hospital accounts, securing $1.2M in recurring revenue
  • Strategic consulting, custom software development & advisory
  • Mentored 4-person sales team; raised regional close rates by 25%
Education & Credentials
Fitchburg State University
MBA, Business Administration
BS, Computer Science
Harvard Business School Online
Leading with Finance
Disruptive Strategy
MIT Professional Education
Cloud Computing & DevOps
Deeplearning.AI
Neural Networks & Machine Learning
Additional Certifications
AI for Everyone
Machine Learning Specialization

Ready to See What AI Can Do for Your Business?

When you work with CF & Associates, you work directly with senior leadership — not a junior staffer or a call center. Just straightforward help, built specifically around the way your business works.

Book an AI Consultation
CF & Associates | Technology for Humans

A technology company building technology for humans, with deep expertise in applied AI. Makers of OrthoReps and RepBase, alongside an AI consulting practice for people and organizations.

© 2026 CF Associates, LLC. All rights reserved.

OrthoReps, RepBase, and AI Consulting are divisions of CF Associates, LLC.

CF & Associates LLC provides AI-driven tools and navigational guidance to assist in business optimization. Clients are solely responsible for ensuring the factual accuracy of all information provided and processed. CF & Associates LLC does not take responsibility for the final application process or the outcomes thereof.