Technology for the
Medical Device Industry.
CF & Associates is a technology company focused on the MedTech space, with deep expertise in applied AI. Our two core platforms — OrthoReps and RepBase — put that expertise to work for orthopedic and medical device reps, alongside an AI consulting practice that helps MedTech organizations do the same.
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Two Core Platform Technologies.
OrthoReps and RepBase are the products at the center of CF & Associates today — AI-enabled software for the medical device field, built from a decade inside the operating room and in use right now.
RepBase
A mobile-first CRM built for independent medical device reps — contact and facility management, case logging, commission reconciliation, and credential tracking. Your records belong to you and travel with you.
- Contacts & facilities
- Case logging
- Commission reconciliation
- Credential wallet
OrthoReps
Purpose-built workflows for the orthopedic side of MedTech — case coverage scheduling, instrument and implant tracking, loaner set management, and territory reporting, shaped by years inside orthopedic ORs.
- Case coverage
- Instrument & implant tracking
- Loaner set management
- Territory reporting
Deep AI Expertise, Applied to MedTech
Alongside our platforms, CF & Associates works directly with medical technology organizations to identify, design, and deploy AI where it measurably improves performance.
AI Strategy & Opportunity Assessment
We evaluate your workflows, identify high-value AI use cases, and prioritize opportunities by ROI and feasibility — so you invest where it matters.
Workflow Automation
Automate repetitive tasks across operations, customer service, sales, and admin functions — freeing your team for higher-value work.
Applied AI Solutions
We design and implement AI-enabled tools that support decision-making, knowledge management, and productivity — built around how your business actually works.
A Technology Company That Knows MedTech.
We build and operate our own AI-enabled platforms for the medical device industry, and we bring that same engineering and domain depth to the MedTech organizations we consult for.
Grounded in Real Workflows
Every engagement starts with how your business actually operates — customer service, operations, sales, and field execution — not with a technology pitch.
We Build, Not Just Advise
CF & Associates ships working software. OrthoReps and RepBase are the proof — real platforms in use in the field today.
Measurable Commercial Impact
We prioritize by ROI: time saved, waste reduced, revenue grown. If it cannot be measured, it does not make the roadmap.
Experience in Regulated Environments
Over a decade in MedTech and healthcare operations — we know how to deploy AI where compliance and trust are non-negotiable.
A Plain-English Guide to Applied AI
Ten topics that take you from what AI actually is to how it earns its keep inside a business — written for owners and operators, not engineers.
What Curtis Is Thinking About
Practical writing on AI, automation, MedTech, and building a business on Cape Cod — no hype, no jargon, just what actually works.
Read the BlogWho Is Curtis Fleming?
From a decade-plus in Johnson & Johnson operating rooms to building AI products from Cape Cod — read the full story, credentials, and career path behind CF & Associates.
Meet CurtisWant to Work With
or Learn From Curtis?
Whether you're a business owner with a problem worth solving, or an individual who wants to learn how Curtis approaches AI, automation, and building products — reach out. Every message goes straight to Curtis, and he personally responds to each one.
"Curtis didn't just tell us what AI could do — he built it, integrated it, and trained our team. We cut our reporting time by 60% in the first month."
— Operations Director, Regional Services Firm
Connect with Curtis
Free. No commitment. No tech-speak.
Turning AI Into
Operational Advantage.
Whether you know exactly what you want to automate or just know AI should be doing more for your business — start with a conversation.
Schedule a Consultation